What is digital marketing?

Digital Mentor Program

If you’re either a marketing professional or business owner who is learning the importance of taking your business online. These days, without an online presence, it can be hard to compete and grow. And that’s where digital marketing comes in.

Digital marketing is an umbrella term that’s usually used to describe online marketing tactics that exist to digitally connect a company with its audience.

From your website itself to your online branding assets, digital advertising, email marketing, online brochures and beyond, these are all digital marketing tactics and assets that can exist independently of one another.

Best practices for the major pillars of digital marketing, including:

• Setting up and optimising your website

• Creating a digital content strategy

• Promoting your brand on social media

• Converting website visitors into leads

• Utilising effective paid advertising

• Turning leads into paying customers

• Measuring and improving your marketing

What are the digital marketing tactics?

Digital marketing tactics that attract customers, instead of interrupting them. We build a solid digital marketing framework.

Here are some of the digital marketing tactics we employ:

• Engine Optimization (SEO)

• Pay-Per-Click (PPC) Marketing

• Content Marketing (Blogging & Article Writing)

• Downloadable Content Offerings (eBooks)

• Email Marketing

• Social Media Marketing

• Video Production

• Website Design

• Landing Page Strategy

• Call-To-Action Strategy

• Public Relations


STEP 1: START WITH A WEBSITE If You Build It, They Will Come Your website is the foundation of your digital marketing. It’s the piece of real estate your business owns on the internet, where you can tell people about your product, publish original content that helps them reach their goals and overcome their challenges. But building a pretty website isn’t enough. You need to make sure you optimise it so that it generates a constant flow of visitors, leads and customers. More and more people use search engines to find information — it’s the first point of call when you have a question or you’re looking for information about pretty much anything. So, it’s important for your website to be displayed in search results so that when people are searching for something related to your company, they can click through to your website and find the information they’re looking for.
Search engine optimisation, or SEO, is the key to getting your website discovered via search engines like Google, Bing, and Yahoo. The traditional approach to SEO involves two sets of tactics: on-page SEO and off-page SEO. On a basic level, on-page SEO is the strategic implementation of keywords on your website, including in page titles, headers, meta descriptions, and other elements you can see. However it can become much more technical, looking into improve your site structure, page load speed, and the rate at which Google is able to index your website. Off-page SEO refers to improving your website’s overall authority, which is largely determined by what other websites are linking to you. The goal with off-site SEO is to attract inbound links (or “backlinks”) from relevant, authoritative websites.

How it is the program?

The program is executed on a monthly retainer basis. After our initial assessment and planning phases, we provide you with a custom digital marketing plan to reach your business goals.


First, we conduct a series of audits across your outbound efforts and your current digital marketing activities (SEO, content, email, social, PPC, automation) to identify opportunities. After we’ve gathered the data, we evaluate the competition’s digital marketing landscape to discover your business’ competitive edge.


Building upon this insight, we create a customized plan based on your company, your competition, your industry, and your goals. The initial strategic plan we provide outlines the tactics to be implemented over the following 12 months.

What’s your investment?

The investment level determines how many hours per month are available for our team to develop and execute your custom plan. Your investment depends on your specific business/lead goals and how fast you need to achieve them.

Useful questions and answers


Frequently asked questions about our SEO program

1What is SEO?
“Search Engine Optimization” (SEO) refers to techniques that help you achieve better rankings for your website in organic search results. Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services.
2How quickly can I get to the top of Google?
SEO is a slow, ongoing process so it can take some time before any results are visible. Unfortunately, we can't guarantee your website will get to the top of Google but by enhancing your pages, your business will have the chance. As well as optimising your site , you can make Google happy by always serving high- quality, easy accessible and secure content
3How long does it take to optimise my website?
SEO is a slow, ongoing process so it can take some time before any results are visible. But every task counts, it depends how quickly you work through your task list - go
4How does SEO really impact your marketing strategy?
It has the potential to increase precense. Everything we’ve talked about — ranking on Google, mobile-first indexing, and broken links — probably don’t mean a lot to you, but leads does. If you outsource your SEO strategy to the right partner, then they won’t just talk about your rankings. They’ll talk about your goals.