What is digital marketing?
Digital Mentor Program
If you’re either a marketing professional or business owner who is learning the importance of taking your business online. These days, without an online presence, it can be hard to compete and grow. And that’s where digital marketing comes in.
Digital marketing is an umbrella term that’s usually used to describe online marketing tactics that exist to digitally connect a company with its audience.
From your website itself to your online branding assets, digital advertising, email marketing,
online brochures and beyond, these are all digital marketing tactics and assets that can exist
independently of one another.
Best practices for the major pillars of digital marketing, including:
• Setting up and optimising your website
• Creating a digital content strategy
• Promoting your brand on social media
• Converting website visitors into leads
• Utilising effective paid advertising
• Turning leads into paying customers
• Measuring and improving your marketing
What are the digital marketing tactics?
Digital marketing tactics that attract customers, instead of interrupting them. We build a solid digital marketing framework.
Here are some of the digital marketing tactics we employ:
• Engine Optimization (SEO)
• Pay-Per-Click (PPC) Marketing
• Content Marketing (Blogging & Article Writing)
• Downloadable Content Offerings (eBooks)
• Email Marketing
• Social Media Marketing
• Video Production
• Website Design
• Landing Page Strategy
• Call-To-Action Strategy
• Public Relations
How it is the program?
The program is executed on a monthly retainer basis. After our initial assessment and planning phases, we provide you with a custom digital marketing plan to reach your business goals.
First, we conduct a series of audits across your outbound efforts and your current digital marketing activities (SEO, content, email, social, PPC, automation) to identify opportunities. After we’ve gathered the data, we evaluate the competition’s digital marketing landscape to discover your business’ competitive edge.
Building upon this insight, we create a customized plan based on your company, your competition, your industry, and your goals. The initial strategic plan we provide outlines the tactics to be implemented over the following 12 months.
What’s your investment?
The investment level determines how many hours per month are available for our team to develop and execute your custom plan. Your investment depends on your specific business/lead goals and how fast you need to achieve them.